It’s so nice to see theSkimm cofounders Danielle Weisberg and Carly Zakin, both 28, included in Forbes’ “30 under 30” feature January 19. This engaging daily “newspaper” offers up succinct stories that inform not only those who don’t have time to read the paper or listen to the radio, but also information junkies like me.
How do they do it so well?
- They’ve perfected the “skim” for which they are so aptly named. Every issue is spare. Every news item is stripped to its essentials.
- But it’s more than that: These reporters are, in their own words, “information concierges.” They report not just the facts, but also the meaning behind the facts.
- They understand the value of heads, subheads and links. You can skim theSkimm or click on a link for greater depth.
- The graphic design is clean and appealing, although I‘m wondering how they’ll handle the birthday list when their subscribers (currently more than 1 million) triple.
- The writing is clever and engaging. But always informative first.
- The opening quote and closing definition are useful and fun. What a nice way to start your day.
See for yourself what clarity does for the daily news.